User Story: Edutainme

24.09.2015 by roberts

Who is Edutainme?

Vladimir SinelnikovEdutainme is the first Russian media dedicated to edtech and the future of education. Our most challenging task has always been to find a proper language to describe the dynamic educational landscape. In order to fight the bureaucratic discourse of educational officials, we had to invent something of our own. Something much more comprehensible, concise and bright.

The challenge: presenting data the right way

In Edutainme, we believe that good data is already half the story. Another half is to present it right. It is hard to imagine edtech writing without examples, figures, charts or diagrams: the market is constantly growing, and new products evolve every day. By converting our knowledge into infographics, we make it easier to follow the trends of educational technology. And also we try to make it more fun.

Small team, little resources

As in many other startups, Edutainme’s team is small and every person has to be good at many things. First of all, we are journalists, not designers, but we can create beautiful visuals thanks to Infogram.
For us, a figure or graph is always the best illustration. We use Infogram to provide a background for the story, so the main facts can be grasped at a glance. For example, that is how we made a piece on the 5th anniversary of iPad – one of the most popular gadgets for education.

Using Infogram to communicate results

We also love to do research. Since 2013, Edutainme has been exploring modern technology and its impact on the Russian educational system. During our research on this topic, we inquired hundreds of teachers, students, parents, and administrators. The results have been presented through graphs and brief descriptions.

Sometimes it is even difficult to think of any other media than infographics. To illustrate our inquiry of social media practices in Russian universities, we developed two tables with a lot of numbers. The interactive features of Infogram allowed us to keep it short and simple, without any risk of making a mess.


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