The Ultimate Guide To Sharing Charts & Infographics On Social Media

Tools like Infogram are here to help you easily create beautiful charts and infographics, but it’s up to you to make the most out of them on social media. We created this guide to show you how to achieve just that.

Here’s a little sneak peek of what you will find inside:

Identify the purpose of your charts or infographics

Data visualization may seem like the golden key to make your content go viral, but the truth is, it’s just another way to present or complement your story. When you are done creating your chart or infographic and it’s ready to go out on social media, think about what purpose it will serve. There are three main goals that a business may have. Download the full guide to identify yours.

Reach, conversations or leads: what’s your goal?

The main difference between social media and conventional media is the “social” aspect of it. In other words, it’s driven by people. Remember how powerful newspapers were in the early 20th century? They shaped the public opinion. There were no other sources of information. Now everyone is a content creator. It’s super easy to become info-intoxicated so people become very  selective about what they read and why; your content might go unnoticed even by your own fans if you don’t provide a strong enough reason for them to read. So, why do you post? Read about the most common goals and learn how to achieve them by downloading our guide.

How to use visuals in your social media posts

The whole point of creating a chart or an infographic is to present information in a visual way. Think about it. Every child learns to recognize things visually before they learn their name. Humans are visual creatures with 1/2 of the brain devoted to vision. Furthermore, it only takes 10th of a second for the brain to understand a visual scene which is an impressive speed. No wonder most digital marketers think that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. Don’t miss the opportunity to reach, engage, and convert people on social networks by simply adding a visual element, like a chart or infographic. Read how to do it with Infogram in this guide.

How to generate traffic with charts and infographics

Think of an infographic as a mean to hook readers and drive people back to your site to learn more. Imagine you have a chart or infographic embedded in your article. A person finds the chart interesting and shares it on social media without any attribution to your site. That can actually be a good thing if you set the header to link to your site; Infogram has a feature that lets you define the url to which your headline points and lead new readers back to your full article. The same will happen if someone reembeds your chart, so don’t forget to change the inbound link in the general settings.

Complementing visuals with text

The chart or infographic you share and the image you feature on your social media post might seem powerful to you, but a steep-growing line in a chart showing the number of immigrants may look the same as the growth of mobile apps for Android to someone else. Provide some  background about your story and make it relevant. Learn how to do it in our guide. 

Best practices for posting on social networks

Now that you have created the chart/infographic with inbound links and prepared powerful copy and images, it’s time to post. Easy! – you may think. Well, it is indeed, if you know the best practices for posting on each social media platform. Here, we have gathered a very detailed guide of the most important things you should know about six of the most popular social media platforms. Download the full guide to get these tips.

Conclusion

The main things to remember from this guide are:

1. 1. Think WHAT you post and WHY. Is your story data-driven or only complemented with data? Do you primarily want to reach, engage or convert people on social media?
   2. Set an inbound link to your site and provide a smart title and relevant meta description. Use visuals with your posts. Choose whether you want to post links or an image.
   3. Create a relevant copy to go with the image.
   4. Optimize image sizes for each social media platform you post to. Download the full guide to get the right sizes for the most popular social media platforms

Would you like to experience the full power of data visualization? Try Infogram for Teams or Enterprise for free! With a Team or Enterprise account, you can create up to 10,000+ projects, collaborate with your team in real time, use our engagement analytics feature, and more. Request your free demo here.