Promoting Energy Saving with Data Visualizations

Lampiris is the third energy provider in Belgium. Today, Lampiris is evolving into a global corporation that provides services in and around people’s homes. Since the best energy is one that’s s not used,  Lampiris offers a world-class service to insulate homes. Their goal: use less, pay less and live better.

The Thermo Car

You probably know the famous Google car that was used to build Google Street View. Lampiris built a similar car they called “Thermo Car”. It is a vehicle with a built-in thermal imaging camera to map heat loss, which is scalable and cost-effective. The goal of the heat-loss map was to raise awareness of these important issues and to encourage people to insulate their properties. Every person was given access to a thermal image of their own house through a private login on a secured web interface, in order to protect the person’s privacy.

The Challenge: Visualizing The Data

Using good data visualizations was key to this project for 3 reasons:

1. There was a massive amount of data that was captured with the car

2. It was important to aggregate data in order to protect individual’s information

3. There was a big need to popularize the initiative with education

The Solution: Using Infogram

Jeremy Corman, Marketing Manager at Lampiris, believes that Infogram was efficient and really helped them push on social media.

“Infogram is so easy to use that our marketing intern became our Chief Infogram Officer,” Corman said. “The outcome was always beautiful and a gold mine for social media.”

With an Infogram Business account, Lampiris was able to add their own logo, and backlink the infographic title to their own website to drive traffic and generate awareness about their initiative.

The Result

Lampiris was able to clearly communicate to cities and citizens the benefits of using their technology.

Citizens were able to get a complete thermography analysis and recommendations on how they could save energy and money by improving their home insulation. Lampiris provided information that allowed citizens to make better decisions, free of charge.

In turn, the city administrations were able to raise awareness among people about energy and the environment through the use of their smart tool; the Thermo Car is an efficient way to map heat-loss in a scalable and cost-effective manner in Belgium and everywhere in Europe.

In Conclusion

In words of Jeremy Corman: “Just as Thermo Car makes heat-loss visible making it easier for people to save energy, Infogram makes invisible data visible for beautifying your message.”

Check out their data visualization below:

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