24.04.2017 by Anete Ezera

It’s a battle for time and attention in today’s digital landscape. That was the major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Bestreport, which found that time spent (minutes-per-month) on websites was down across all industries. This is important for marketing executives who count on consumers spending time online.

Despite time spent being down, visit rates are up 4% year-over-year (YoY); that might also be an indication of better and more time-efficient website experiences. Finance saw the highest average visit rate, at 1.88 visits per month.

Let’s go over the results from Adobe’s “U.S. Best Of The Best” report:

 

 

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